What is the perfect strategy? In this piece, the author argues that what matters most is not having the best strategy, but rather, how you implement the strategy you’ve got. She goes on to suggest that leaders whose strategies succeed tend to focus on four implementation imperatives: First, they question everything, overhauling traditional organizational structures and processes if need be. Second, they inform all their staff of the new strategy, but empower a few champions to lead it. Third, they keep their relationships with frontline managers tight but the rules of execution loose. And finally, they quickly modify their strategies when things don’t go as planned (and things rarely go as planned).