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    Background Communication of the relative health risks of IQOS can attract potential consumers, aiding its commercial success. However, health-related claims need to be used cautiously to avoid inaccuracies and attracting non-smokers. We used the live webchat service on the IQOS website to identify information and claims on the relative risks of IQOS made directly to potential consumers in…

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    • "A variety of claims and information on relative safety of IQOS were used in webchat communications. Response variation highlights that clearer regulation is needed to appropriately control corporate communications via live webchat services" https://t.co/QaWRBS6eg2 #iqos #heets

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    The FDA recently authorized Philip Morris International to market its IQOS Tobacco Heating System. Physicians told Healio Primary Care that the public health impact of the agency’s decision is not immediately apparent. The FDA’s website states that IQOS consists of a paper-wrapped tobacco stick placed in an electronic heating device, which punctures the stick with a glass-covered

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    • .@US_FDA OKs marketing of the @InsidePMI #IQOS tobacco heating system; public health impact is unclear, say experts from @PennMedicine and @RoswellPark https://t.co/9ysJaG9I4K https://t.co/EFbF1X2dt5