• Mashup Score: 0

    Background Communication of the relative health risks of IQOS can attract potential consumers, aiding its commercial success. However, health-related claims need to be used cautiously to avoid inaccuracies and attracting non-smokers. We used the live webchat service on the IQOS website to identify information and claims on the relative risks of IQOS made directly to potential consumers in…

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    • "A variety of claims and information on relative safety of IQOS were used in webchat communications. Response variation highlights that clearer regulation is needed to appropriately control corporate communications via live webchat services" https://t.co/QaWRBS6eg2 #iqos #heets

  • Mashup Score: 0

    In this study, the smoke from a 3R4F research cigarette and the aerosol generated by the Heated Tobacco Product IQOS, also referred to as the Tobacco Heating System (THS) 2.2 in the literature, were compared. The objective was to characterize the gas and suspended particulate matter compositions in the mainstream smoke from a combusted 3R4F cigarette and in the aerosol generated by IQOS during…

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    • "Out of the 15 gaseous compounds analysed, all were identified in the smoke of combustion cigarettes, whereas IQOS resulted generally in a notable reduction of gaseous emissions and species, within the limits of detection of the analysis method" https://t.co/28Vrn8h9IW #heets https://t.co/gmgpwVA8zC