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    The U.S. approval of the first new Alzheimer’s disease drug in nearly two decades caused a major boon in research, but, for marketers, the fallout from Biogen’s FDA green light for Aduhelm has put a major dampener on the party.

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    • @barttels2 @ProfRobHoward @macesari @biogen @BosBizRowan @LonSchneiderMD @jasonkarlawish @geoperry @MadhavThambiset @AlbertoEspay @gregggonsalves @MariaGlymour @reshmagar @samgandy @PhilAlz @drgdanielgeorge @CMSGov @ZacharyBrennan @EWidera @SECGov @FTC @mlythoe @GreenwallFdn @akesselheim @alzassociation How marketers must learn from @biogen 's marketing struggles with Aduhelm https://t.co/rMoptzaqCn via @PharmaceuticBen

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    While crosstown rivals Roche and Novartis routinely rank among the world’s top five drugmakers by revenue, their CEOs typically fall outside the ranks of the top-paid CEOs in the industry. As for 2021, the CEOs of the Swiss drugmakers each collected more than $12 million in total pay.

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    • Roche, Novartis CEOs pull down $12M-plus each in 2021 pay https://t.co/7T4vRvlo0n