Unethical infant feeding service is axed in Tesco climbdown
A controversial scheme in which midwives paid by a leading formula milk company have been providing infant feeding advice to new parents has been axed after an outcry. The initiative, hosted by the supermarket giant Tesco and revealed by The BMJ last week,1 drew criticism for its parallels to disgraced activities by formula milk companies that took place many decades ago. Midwives hired by Danone, which owns the UK’s leading formula brand, were being paid nearly double NHS rates to work at Tesco offering infant feeding advice. The service breached the International Code of Marketing of Breast-Milk Substitutes, established by WHO …
