When Cancer Centers Mislead Prospective Patients
Progress in cancer research has been rightly lauded; new treatments are available, patients with some diagnoses live longer, and early-stage detection has improved for some cancers. But, as is the case with many strides in medicine and science, the hype can outpace the reality. 1 The media and drug companies are major contributors to the hyperbole, of course, but they are not the only culprits. Cancer care centers also get in on the game. In fact, from 2005 to 2014, US cancer center spending on advertising