Thinking fast about taste and slow about health leads to unhealthy choices
Why do many people fail at their healthy eating goals? It’s not for lack of trying; the United States alone spends over $60 billion dollars a year on efforts to be healthier (Marketdata Enterprises Inc., 2014). Our recent paper in Nature Human Behavior tests a new model of dietary choice that helps explain why it’s difficult for so many of us to make healthy choices and provides insight into how…