The IKEA effect and my new carOnce upon a time, when you bought a car, all you needed to know was where the gear shift was, the parking brake, maybe the clutch, and how to start and stop the vehicle. Simple.Maybe the radio had a more sophisticated tuner, but the on/off knob was right where you’d expect. No fancy lights on the dashboard. No electronic screens. No voices directing us where to turn. No seat warmers. No blind spot monitors or lane changing jiggles.Start, Drive, apply brakes, stop, P

The IKEA effect and my new carOnce upon a time, when you bought a car, all you needed to know was where the gear shift was, the parking brake, maybe the clutch, and how to start and stop the vehicle. Simple.Maybe the radio had a more sophisticated tuner, but the on/off knob was right where you’d expect. No fancy lights on the dashboard. No electronic screens. No voices directing us where to turn. No seat warmers. No blind spot monitors or lane changing jiggles.Start, Drive, apply brakes, stop, P

The IKEA effect and my new carOnce upon a time, when you bought a car, all you needed to know was where the gear shift was, the parking brake, maybe the clutch, and how to start and stop the vehicle. Simple.Maybe the radio had a more sophisticated tuner, but the on/off knob was right where you’d expect. No fancy lights on the dashboard. No electronic screens. No voices directing us where to turn. No seat warmers. No blind spot monitors or lane changing jiggles.Start, Drive, apply brakes, stop, P