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    “Immune boosting” is a trending topic during the COVID-19 pandemic. The concept of “immune boosting” is scientifically misleading and often used to market unproven products and therapies. This paper presents an analysis of popular immune-boosting posts from Instagram. Of the sampled posts, all promoted “immune boosting” as beneficial, nearly all involved commercial interests, and many used…

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    • Our new study: "Immune Boosting” in the time of #COVID19: selling immunity on @Instagram https://t.co/ybys3MQavf @srmarcon @UAlbertaLaw @GordPennycook ...popular #immunebooster posts on #Instagram are "devoid of sound science and full of commercial content." Ignore the bunk!