Report from the Retreat on Meaningful Use

I’m afraid that if we don’t drill down on our brand equity on the front end, we’ll have to model it out on the back end to align our incentives or pad our ask regarding the co-branding deliverables on the horizon. This empowerment is going to require getting under the covers to facilitate a paradigm shift in order to achieve buy-in among the stakeholders if we’re going to tip our toe into that…

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