Insights and inspirations for healthcare communicators and marketers at HMPS24
Conferences are a whirlwind of activity. Turn it up to 11 when the location is Las Vegas, which was the site of this year’s Healthcare Marketing & Physician Strategies Summit (HMPS). Vegas is a bit much for me. Actually, it’s way too much. Sensory overload. Despite the potential distractions of the location, the conference content held a tremendous amount of interest and delivered value for me and many others who attended. The big theme this year was AI, which does not come as surprise. There is