For pharmas dealing with HCPs, the future is digital first—and sales reps 2nd

While many people are suffering from Zoom fatigue and looking forward to in-person meetups, that isn’t really the case when it comes to HCPs and pharma reps. Once COVID-19 stopped in-person meetings, HCPs soon realized that fewer rep interruptions in their day were actually a good thing and started limiting those contacts.

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