The pollution of health discourse and the need for effective counter-framing

The UK Health Foundation argues that to better communicate on the social determinants of health, we need to change our framing.1 Framing describes what we say about an issue or concept and how we say it, which in turn affects people’s understanding, reactions, feelings, and actions. For example, framing health as primarily a consequence of individual choice—as is often the case in public…

Read the full article here

Related Articles