Behavioural Science Principles for Enhancing Adherence to Public Health Measures – Ontario COVID-19 Science Advisory Table
The science of getting people to start something new is different from the science of getting them to continue positive behaviours. Amid rising rates of new SARS-CoV-2 variants of concern, Ontario needs a refreshed approach to maintaining and enhancing adherence to public health measures. Promising strategies to increase effective masking and physical distancing include persuasion, enablement,…
